Definition of Showrooming
The practice of examining products in a physical store before purchasing them online.
Explanation of Showrooming
Showrooming is the practice where consumers visit physical stores to examine products in person but then purchase them online, often at a lower price. This behavior is common in retail, where customers take advantage of the ability to see, touch, and try out items before making a purchase decision. For example, a shopper might try on a pair of shoes in a store, note the size and fit, and then buy the same pair from an online retailer at a discounted price. Showrooming presents challenges for brick-and-mortar retailers as it can lead to lost sales and reduced foot traffic. However, businesses can counter showrooming by offering price matching, exclusive in-store promotions, and enhanced customer service. By understanding showrooming trends, retailers can develop strategies to retain customers and encourage in-store purchases, such as integrating online and offline shopping experiences and leveraging mobile technology.