Sitelink

Definition of Sitelink

Additional links included in search engine ads that direct users to specific pages within a website.

Explanation of Sitelink

Sitelink is an additional link that appears below the main URL in search engine results, providing users with more navigation options directly from the search page. Sitelinks help users quickly access specific sections of a website, such as contact pages, product categories, or important information, improving the user experience. Search engines like Google automatically generate sitelinks based on the site’s structure and the search query’s relevance. Website owners can influence sitelinks by optimizing their site structure, using clear and descriptive navigation, and ensuring important pages are easily accessible. Sitelinks can enhance a website’s visibility and credibility in search results, driving more targeted traffic and increasing the likelihood of user engagement. They provide a convenient way for users to find what they’re looking for, reducing the number of clicks needed to reach the desired content. Sitelinks are an essential aspect of search engine optimization (SEO), contributing to better search rankings and improved user satisfaction.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.