Social Media

Definition of Social Media

Online platforms that enable users to create, share, and interact with content and each other.

Explanation of Social Media

Social Media refers to online platforms and tools that allow users to create, share, and interact with content and each other. Popular social media platforms include Facebook, Twitter, Instagram, LinkedIn, and TikTok. Social media enables users to connect with friends, family, and communities, as well as follow brands, celebrities, and news sources. Businesses use social media for marketing, customer service, and engagement, leveraging the platforms’ vast user bases to reach and interact with their target audiences. Social media marketing involves creating and sharing content, running ads, and engaging with followers to build brand awareness, drive traffic, and generate leads. Effective social media strategies require understanding the unique features and user behaviors of each platform, creating relevant and engaging content, and continuously analyzing performance metrics to optimize efforts. Social media also plays a crucial role in shaping public opinion, driving trends, and influencing consumer behavior. It offers businesses an opportunity to build relationships, gather insights, and foster brand loyalty.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.