Technical SEO

Definition of Technical SEO

Optimization of website and server settings to improve search engine crawling and indexing.

Explanation of Technical SEO

Technical SEO refers to the optimization of a website’s technical aspects to improve its visibility and ranking in search engine results pages (SERPs). Technical SEO focuses on elements such as site speed, mobile-friendliness, security (HTTPS), crawlability, and indexability. It ensures that search engines can efficiently access, crawl, and index the website’s content. Key components of technical SEO include optimizing website architecture, improving URL structure, implementing structured data (schema markup), and fixing issues such as broken links and duplicate content. Technical SEO also involves optimizing metadata, using proper heading tags, and ensuring a clean and organized site structure. By addressing these technical factors, businesses can enhance the user experience, improve search engine rankings, and drive more organic traffic to their website. Regular technical audits and updates are essential to keep up with search engine algorithm changes and maintain optimal performance. Technical SEO is a foundational aspect of overall SEO strategy, contributing to long-term visibility and success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.