Trade Marketing

Definition of Trade Marketing

Marketing strategies aimed at increasing demand within the supply chain or with distributors and retailers.

Explanation of Trade Marketing

Trade Marketing involves promoting products or services to retailers, distributors, and wholesalers rather than directly to consumers. The goal is to increase product availability, visibility, and sales through the distribution channel. Trade marketing strategies include trade promotions, merchandising, point-of-sale displays, and incentives for retailers to stock and promote products. Effective trade marketing requires understanding the needs and preferences of channel partners and building strong relationships with them. By supporting and collaborating with retailers, businesses can ensure their products are well-positioned and effectively marketed to end consumers. Trade marketing also involves analyzing sales data and market trends to identify opportunities for growth and improvement. By focusing on trade marketing, businesses can enhance their distribution reach, increase sales, and strengthen their brand presence in the market.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.