Transactional Data

Definition of Transactional Data

Information generated from transactions, such as sales, returns, and exchanges.

Explanation of Transactional Data

Transactional data refers to the information generated from transactions or interactions between a business and its customers. This data includes details such as purchase amounts, dates, products or services bought, payment methods, and customer information. For example, an e-commerce website records transactional data every time a customer makes a purchase, including the items bought, the price paid, and the shipping address. Transactional data is valuable for businesses as it provides insights into customer behavior, preferences, and trends. By analyzing this data, companies can improve inventory management, personalize marketing efforts, and enhance customer experiences. Transactional data also helps in tracking sales performance, identifying high-value customers, and making data-driven decisions. Ensuring the accuracy and security of transactional data is crucial, as it forms the foundation for many business operations and strategies.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.