Definition of Triggered Email
Emails sent automatically based on user behavior or predefined criteria, such as cart abandonment.
Explanation of Triggered Email
Triggered Email is an automated email sent in response to a specific user action or event, such as signing up for a newsletter, abandoning a shopping cart, or reaching a milestone. Triggered emails are highly relevant and timely, making them effective for engaging customers and driving conversions. Common types of triggered emails include welcome emails, cart abandonment reminders, re-engagement campaigns, and birthday or anniversary messages. These emails are designed to nurture relationships, provide value, and encourage further interaction with the brand. By using triggered emails, businesses can deliver personalized content, increase customer satisfaction, and improve overall email marketing performance. Setting up triggered email campaigns involves defining the triggers, creating the email content, and implementing the automation through an email marketing platform. Regularly monitoring and optimizing these campaigns helps ensure they remain effective and aligned with business goals.