Unsubscribe Rate

Definition of Unsubscribe Rate

The percentage of subscribers who opt out of a mailing list or service over a given period.

Explanation of Unsubscribe Rate

Unsubscribe rate refers to the percentage of subscribers who opt out or unsubscribe from a mailing list, newsletter, or communication channel over a specific period. It is a key metric for evaluating the effectiveness and relevance of email marketing campaigns. For example, if a company sends out a promotional email to 1,000 subscribers and 50 unsubscribe, the unsubscribe rate would be 5%. A high unsubscribe rate may indicate that the content is not meeting subscribers’ expectations, is sent too frequently, or is perceived as spam. By monitoring unsubscribe rates, businesses can identify potential issues and make necessary adjustments to their communication strategies. Improving email content, targeting, and frequency can help reduce unsubscribe rates and enhance overall engagement. Understanding unsubscribe rates is crucial for maintaining a healthy and engaged subscriber list, fostering customer loyalty, and achieving marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.