User Experience (UX)

Definition of User Experience (UX)

The overall experience and satisfaction a user has when interacting with a product or service.

Explanation of User Experience (UX)

User Experience (UX) refers to the overall experience a user has when interacting with a product, service, or system. UX encompasses all aspects of the interaction, including usability, accessibility, design, performance, and emotional response. The goal of UX is to create products that are easy to use, efficient, and satisfying for the user. This involves understanding user needs, preferences, and behaviors through research and testing. Key elements of UX design include information architecture, user interface design, interaction design, and user testing. By prioritizing UX, businesses can enhance customer satisfaction, increase engagement, and drive conversions. Effective UX design requires collaboration among various disciplines, including design, development, marketing, and research. Continuous improvement and iteration are essential for maintaining a high-quality user experience, as user expectations and technologies evolve. A strong focus on UX can differentiate a brand, build loyalty, and contribute to long-term success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.