User Intent

Definition of User Intent

The underlying motivations or goals behind a user’s actions online.

Explanation of User Intent

User intent, also known as search intent or query intent, refers to the underlying motivation or goal behind a user’s search query or online behavior. Understanding user intent helps businesses deliver relevant content, products, or services that meet the needs of their audience. For example, a user searching for “best smartphones 2024” likely intends to find information about the latest smartphone models and make a purchase decision. User intent can be categorized into informational (seeking information), navigational (looking for a specific website), transactional (intending to make a purchase), and commercial investigation (researching products or services). By analyzing user intent, businesses can optimize their content and marketing strategies to align with what users are looking for. This approach improves user experience, increases engagement, and drives conversions. Understanding user intent is crucial for effective search engine optimization (SEO), content creation, and customer relationship management.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.