User Journey

Definition of User Journey

The complete experience a user has with a brand, from initial awareness to post-purchase interactions.

Explanation of User Journey

The user journey refers to the series of steps and interactions that a user goes through when engaging with a product, service, or brand. It encompasses the entire experience, from the initial awareness stage to the final purchase and beyond. For example, a user journey for an online retailer might start with a user seeing an ad, visiting the website, browsing products, reading reviews, adding items to the cart, making a purchase, and receiving follow-up emails. Mapping out the user journey helps businesses understand the touchpoints and pain points that users encounter along the way. By analyzing and optimizing the user journey, companies can create seamless and positive experiences, enhance customer satisfaction, and increase conversions. Effective user journey mapping involves gathering data from various sources, identifying key stages, and continuously refining the process to meet user needs and expectations. Understanding the user journey is essential for designing user-centric strategies and achieving long-term success.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.