Video Ad

Definition of Video Ad

A promotional video created to advertise a product or service.

Explanation of Video Ad

A video ad is a promotional video used to advertise a product, service, or brand. These ads can appear on various platforms, including social media, websites, streaming services, and television. Video ads can vary in length, format, and style, ranging from short, engaging clips to longer, informative videos. For example, a company might create a 30-second video ad to showcase a new product and run it on YouTube. Video ads are effective for capturing attention, conveying messages, and driving engagement. They combine visual and auditory elements to create a compelling and memorable experience for viewers. To create successful video ads, businesses need to understand their target audience, craft a clear and engaging message, and optimize the video for the platform it will be displayed on. By leveraging video ads, companies can increase brand awareness, drive traffic, and boost conversions.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.