Video Content

Definition of Video Content

Digital video material produced for online viewing.

Explanation of Video Content

Video content refers to any visual media that conveys information, entertains, or engages an audience through moving images and sound. This type of content includes videos such as tutorials, product demonstrations, vlogs, webinars, and promotional videos. For example, a company might produce a series of instructional videos to help customers understand how to use their products effectively. Video content is highly effective for capturing attention, delivering complex information, and creating emotional connections with viewers. It can be distributed across various platforms, including websites, social media, and streaming services. By creating high-quality and relevant video content, businesses can enhance their online presence, engage their audience, and drive conversions. Understanding the preferences and behaviors of the target audience is crucial for creating compelling video content that resonates and achieves desired outcomes.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.