Video Engagement

Definition of Video Engagement

The level of interaction and interest viewers show towards video content.

Explanation of Video Engagement

Video engagement refers to the level of interaction and involvement that viewers have with video content. It measures how effectively a video captures and holds the audience’s attention, as well as the actions viewers take in response to the video. Metrics for video engagement include views, likes, comments, shares, and watch time. For example, a high level of video engagement might be indicated by a large number of views, positive comments, and shares on social media. High engagement suggests that the video content is resonating with the audience and achieving its intended goals. Strategies to boost video engagement include creating compelling and relevant content, using attention-grabbing visuals and storytelling, and encouraging viewer interaction through calls to action. By analyzing video engagement metrics, businesses can refine their video content strategy, improve audience retention, and drive better results.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.