Video SEO

Definition of Video SEO

Optimization techniques used to improve the visibility of video content in search engine results.

Explanation of Video SEO

Video SEO (Search Engine Optimization) is the practice of optimizing video content to improve its visibility and ranking on search engine results pages (SERPs) and video platforms like YouTube. It involves various techniques, such as using relevant keywords, creating engaging titles and descriptions, adding tags, and encouraging user interactions. For example, a business might optimize a tutorial video by including targeted keywords in the title and description, adding subtitles, and encouraging viewers to like, comment, and share the video. Effective video SEO helps increase organic traffic, enhance discoverability, and boost engagement. By following best practices for video SEO, businesses can ensure their videos reach a broader audience and achieve higher rankings. This approach is essential for maximizing the impact of video content and achieving marketing goals.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.