Voice Marketing

Definition of Voice Marketing

Promotional activities that leverage voice-activated devices and technologies.

Explanation of Voice Marketing

Voice marketing is a strategy that involves using voice-enabled devices and technologies, such as smart speakers and virtual assistants, to reach and engage customers. It leverages voice search, voice commands, and voice-activated content to deliver personalized and interactive experiences. For example, a brand might develop a voice app for Amazon Alexa or Google Assistant that provides users with product recommendations, answers FAQs, or offers promotions. Voice marketing aims to capitalize on the growing popularity of voice-activated devices and the convenience they offer. By optimizing content for voice search and creating voice-based interactions, businesses can enhance customer engagement, improve accessibility, and stay ahead of technological trends. Understanding user behavior and preferences in the context of voice interactions is crucial for developing effective voice marketing strategies. As voice technology continues to evolve, voice marketing presents new opportunities for brands to connect with their audience in innovative and meaningful ways.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.