Web Analytics

Definition of Web Analytics

The collection, measurement, and analysis of website data to understand and optimize web usage.

Explanation of Web Analytics

Web Analytics involves the collection, measurement, and analysis of web data to understand and optimize website performance. This data includes metrics such as page views, unique visitors, bounce rates, conversion rates, and user behavior. Web analytics tools, like Google Analytics, provide insights into how users interact with a website, where they come from, and what actions they take. By analyzing this data, businesses can identify strengths and weaknesses, understand user preferences, and make informed decisions to improve the website’s effectiveness. Web analytics helps optimize marketing strategies, enhance user experience, and increase conversions. It also enables businesses to track the performance of specific campaigns, measure return on investment (ROI), and set actionable goals. Regularly monitoring and analyzing web analytics data is essential for maintaining a competitive edge and achieving long-term success in the digital landscape. By leveraging web analytics, businesses can make data-driven decisions and continuously improve their online presence.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.