Web Personalization

Definition of Web Personalization

Customizing a website’s content and user experience based on individual visitor data.

Explanation of Web Personalization

Web personalization is the practice of tailoring website content, layout, and user experiences to individual visitors based on their preferences, behaviors, and demographics. It involves using data and analytics to understand user needs and deliver relevant and personalized content. For example, an e-commerce site might show personalized product recommendations based on a user’s browsing history and previous purchases. Web personalization aims to enhance user satisfaction, increase engagement, and drive conversions by providing a customized and seamless experience. Techniques for web personalization include dynamic content, personalized recommendations, targeted offers, and adaptive user interfaces. By implementing web personalization, businesses can create more meaningful interactions, build stronger relationships with their audience, and achieve better results. It requires a deep understanding of user data, effective segmentation, and continuous optimization to meet evolving user expectations.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.