Web Presence

Definition of Web Presence

The total digital footprint of a business or individual across the internet.

Explanation of Web Presence

Web presence refers to the collective online existence of a business or individual, including their website, social media profiles, online directories, and other digital assets. It represents how a brand or person is perceived and interacts with the online world. For example, a company’s web presence might include its official website, LinkedIn profile, Facebook page, and listings on review sites like Yelp. A strong web presence is essential for building credibility, reaching a broader audience, and driving engagement. It involves creating and maintaining high-quality content, optimizing for search engines, and actively participating in social media and online communities. By developing a robust web presence, businesses can enhance their visibility, attract potential customers, and achieve their marketing goals. Consistency, relevance, and responsiveness are key factors in maintaining a positive and impactful web presence.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.