Web Scraping

Definition of Web Scraping

The automated process of extracting data from websites.

Explanation of Web Scraping

Web scraping is the process of extracting data from websites using automated tools or scripts. It involves fetching web pages, parsing the content, and collecting the desired information. For example, a company might use web scraping to gather product prices from competitors’ websites or to compile a list of email addresses for marketing purposes. Web scraping can be used for various applications, including data analysis, market research, and competitive intelligence. However, it must be done ethically and in compliance with legal guidelines, as unauthorized scraping can violate terms of service and data privacy regulations. Effective web scraping requires technical skills, including knowledge of programming languages like Python, and familiarity with web technologies such as HTML and CSS. By leveraging web scraping, businesses can obtain valuable data, gain insights, and make informed decisions.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.