Web Tracking

Definition of Web Tracking

Monitoring and analyzing the behavior of visitors on websites to gather insights and improve user experiences.

Explanation of Web Tracking

Web tracking is the practice of collecting and analyzing data about users’ online activities, such as their browsing behavior, clicks, and interactions with websites. It involves using technologies like cookies, tracking pixels, and analytics tools to gather information. For example, an e-commerce site might use web tracking to monitor which products users view and add to their cart. Web tracking helps businesses understand user preferences, optimize website performance, and improve marketing strategies. It provides insights into user behavior, allowing companies to personalize content, enhance user experience, and increase conversions. However, web tracking raises privacy concerns, and businesses must ensure they comply with data protection regulations and obtain user consent. By implementing transparent and ethical web tracking practices, companies can build trust with their users while leveraging data to drive business growth.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.