Webinar

Definition of Webinar

A live, online presentation or workshop typically used for educational or promotional purposes.

Explanation of Webinar

Webinar is an online seminar or presentation conducted over the internet, allowing participants to join remotely from anywhere in the world. Webinars are used for various purposes, including educational sessions, product demonstrations, training, and marketing. They typically include live video, audio, and interactive elements such as polls, Q&A sessions, and chat. Webinars provide a cost-effective and convenient way to reach a large audience, share knowledge, and engage with participants in real-time. Businesses use webinars to generate leads, nurture relationships, and showcase their expertise. Successful webinars require careful planning, engaging content, and effective promotion to attract attendees. Recording webinars and making them available on-demand can extend their reach and impact. By leveraging webinars, businesses can build credibility, foster connections, and drive conversions. Webinars also provide valuable insights into audience preferences and feedback, helping businesses refine their strategies and improve future events.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.