White Label

Definition of White Label

Products or services produced by one company and rebranded by another for resale.

Explanation of White Label

White Label refers to products or services produced by one company and rebranded and sold by another company as their own. The original manufacturer creates the product without branding, allowing the reseller to customize the packaging, logo, and marketing to align with their brand identity. White label solutions are common in various industries, including software, consumer goods, and financial services. This approach allows businesses to expand their product offerings without investing in product development, manufacturing, or logistics. By leveraging white label products, companies can quickly enter new markets, meet customer demands, and enhance their brand portfolio. It also enables businesses to focus on marketing, sales, and customer service while relying on the expertise of the original manufacturer. White label partnerships require clear agreements and quality control measures to ensure that the products meet the reseller’s standards and customer expectations.

This dictionary entry was written by

Per-Gulbrand Peter Braathen

With a foundation in doctoral-level research, Per-Gulbrand Peter Braathen is a seasoned expert in the areas of marketing, branding and communication. His proficiency extends to marketing management, branding and communication strategy. Braathen's experience is underscored by his rich background from various industries, including entertainment. A distinguished alumnus of the USC Marshall School of Business, Braathen boasts a Master of Science in Marketing, complemented by a Graduate Certificate in the Business of Entertainment from the USC School of Cinematic Arts as well as two undergraduate Bachelor degrees from the esteemed University of Southern California.