Definition of Word of Mouth (WOM)
The organic spread of information and recommendations from person to person.
Explanation of Word of Mouth (WOM)
Word of Mouth (WOM) refers to the process where customers share their experiences and opinions about a product, service, or brand with others. This form of communication is highly influential, as people tend to trust recommendations from friends, family, and peers more than traditional advertising. WOM can occur naturally or be encouraged through marketing strategies such as referral programs, influencer partnerships, and customer reviews. Positive word of mouth can significantly boost brand awareness, credibility, and sales, while negative word of mouth can harm a brand’s reputation. Businesses can enhance WOM by delivering exceptional customer experiences, providing high-quality products, and engaging with customers. Encouraging satisfied customers to share their experiences and leveraging user-generated content can amplify the impact of WOM. Monitoring and responding to online reviews and social media mentions also help manage and enhance word of mouth. WOM is a powerful marketing tool that relies on building and maintaining strong relationships with customers.