Definition of Word-of-Mouth Marketing (WOMM)
Strategies that encourage consumers to share information about a brand or product with others.
Explanation of Word-of-Mouth Marketing (WOMM)
Word-of-mouth marketing (WOMM) is a strategy that encourages customers to share their positive experiences and recommendations about a brand, product, or service with others. This type of marketing relies on the trust and credibility established between individuals, making it highly effective. For example, a satisfied customer might tell their friends about a great restaurant, leading to new customers through personal recommendations. WOMM can occur organically or be stimulated by businesses through tactics such as referral programs, influencer partnerships, and social media engagement. By fostering a positive reputation and delivering exceptional customer experiences, companies can generate word-of-mouth buzz and attract new customers. WOMM is valuable because it leverages the power of social influence and personal connections, often resulting in higher conversion rates and stronger customer loyalty. Building and maintaining trust with customers is crucial for successful word-of-mouth marketing.